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What Percentage Of Your Dealers Business Comes From The Internet?
Dealer Refresh’s Blog Latest HOT Discussion in the Forum What percentage of your business comes from the internet? At my previous stores, we only counted an internet deal, if it was a confirmed...
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Is Google Bigger Than You Think?
Dealer Refresh’s Blog Google is Big, Really, Really Big and it is bigger than magazines and newspapers. Possibly, that is something you assumed but hadn’t seen anything concrete. Well, here you go: $60...
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Goodbye to the Car Salesman??
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Goodbye to the Car Salesman?? Yahoo Finance published an article several hours ago titled “Say Goodbye to the Car Salesman” - Here’s the entire...
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What Car Dealers Can Learn From Google Glass
Dealer Refresh’s Blog I’ve been using Google Glass for a couple of months now and wanted to share my experiences with the automotive community. My hope is to shed some light on where this segment is...
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What Can Car Dealers Learn From Google Glass
Dealer Refresh’s Blog I’ve been using Google Glass for a couple of months now and wanted to share my experiences with the automotive community. My hope is to shed some light on where this segment is...
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Social Media Can (and should) Be a Business Driver
Dealer Refresh’s Blog This is part 2 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about...
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Google Introduces Their New Review Monitoring System
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Blumenthal Reports – Google Introduces Review Monitoring System Mike Blumenthal (the KING of local marketing) reported today, “Google Intros the...
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Winning More Customers By Providing A Great Experience – Presentation
Dealer Refresh’s Blog Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013,...
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The Most Important Page on Your Dealership Website
Dealer Refresh’s Blog I’ve always considered a dealership’s home page to be the most critical page on the site. It makes sense right? Most people enter on the home page and my mom always told me,...
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What Are You Tracking?
Dealer Refresh’s Blog I’m on a quest. I thought this was a simple quest – but I’m in danger of failing. My quest: change a common belief from the Old School. I thought it was simple because the changes...
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Car Dealer BDC Averages
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Dealership BDC Averages? Ok, so I just did my averages for the past 3 moth and found out… Of the 80 leads on average that I get, 20% show up at...
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Dealertrack Buys Dealer.com – Definitive Agreement
Dealer Refresh’s Blog Dealertrack and Dealer.com Unite to Transform Automotive Retail I don’t usually post a straight forward press release on the front page of DealerRefresh but I’m making an...
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Dealer ThinkTank Review 2013 with Kevin Frye
Dealer Refresh’s Blog Is this a Dealer ThinkTank? I have seen an M1 Abrams tank while serving in Desert Storm, but never a Dealer ThinkTank, so when I heard about a brand new conference that was going...
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The Ultimate VDP Thread – Metrics, Ideas and Design
Dealer Refresh’s Blog Latest HOT Discussion in the Forum The Ultimate VDP Thread – Metrics, Ideas, Design, and everything VDPs It seems like on an almost daily basis another article or blog update is...
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What Car Dealers Can Learn From Google Glass
Dealer Refresh’s Blog I’ve been using Google Glass for a couple of months now and wanted to share my experiences with the automotive community. My hope is to shed some light on where this segment is...
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Happy Holidays from DealerRefresh – 2013
Dealer Refresh’s Blog A late Happy Holidays / Merry Christmas to all my twitter followers and the DealerRefresh community! Enjoy! pic.twitter.com/IOMZ6PKIc1 — Jeff Kershner (@dealerrefresh) December...
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6 Predictions That Will Impact Automotive Retailing in 2014
Dealer Refresh’s Blog Every year I like to have some fun imaging what’s in store with the future of large scale marketing and technology trends and how it may affect dealerships, consumers and possibly...
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2013 Mobile Year in Review
Dealer Refresh’s Blog Research On Mobile Greatly Influences Purchases “The average consumer is now hitting 24 research touch points on their automotive journey.” -Google Research shows search is...
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DealerRefresh 2013 In Review – Best Of
Dealer Refresh’s Blog From Wearable Technology, “What Does the Fox Say” to Twerking, 2013 kept us on our toes. Just like we predicted, 2013 was an incredible year for the DealerRefresh community. As...
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DealerRefresh 2013 In Review – Best Of
Dealer Refresh’s Blog From Wearable Technology, “What Does the Fox Say” to Twerking, 2013 kept us on our toes. Just like we predicted, 2013 was an incredible year for the DealerRefresh community. As...
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