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According to a recent study by Yesmail [download], mobile click-to-open rates are on a rise. With an 8.5% quarter-over-quarter increase to 13.7%, mobile’s click-to-open was only about 5 points less than desktop click-to-open.
The possible reasons for the jump in performance? Maybe due to the increase in the use of responsive emails! |
This article was found on http://www.dealerrefresh.com/
