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5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game
Dealer Refresh’s Blog Just what is ShiftyDigital / Mutha FCA Digital doing to their dealers? I am going to preface this article by strongly encouraging Chrysler Dealers to take a few minutes to read...
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5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game
Dealer Refresh’s Blog It’s extremely important for Chrysler dealers to familiarize themselves with what’s going on to understand just what ShiftyDigital / Mutha FCA Digital is doing to their dealers. I...
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Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone [Photo]
Dealer Refresh’s Blog Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 (the 3-month average ending in March), up from 74.9% in Q4 2014 and 68.8% in Q1 2014,...
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Do you TRUST your 3rd Party Lead provider?
Dealer Refresh’s Blog Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads...
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Autobytel Acquires Dealix
Dealer Refresh’s Blog Here we are, just talking about the quality of 3rd Party Leads and the few 3rd Party Lead providers. Well, as of this evening, the number was reduced once again as Autobytel...
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How’s Your Site Post-Mobilegeddon?
Dealer Refresh’s Blog The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has...
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Are Wearables Providing a Competitive Advantage to Early Adopters?
Dealer Refresh’s Blog As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to...
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A Trainers First Day with an Internet Sales Manager [Photo]
Dealer Refresh’s Blog How common is this? I tell ya, it’s NOT uncommon for me to step into a dealership on the first day of consulting, only to find the Internet Sales Manager lacking many of the basic...
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Wanna Chat? What about Now? Now? Now? How about Now?
Dealer Refresh’s Blog Is your website turning into the Times Square of today’s website homepage? A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just...
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Get Personal to Improve User Experience
Dealer Refresh’s Blog Let’s face it, Google has spoiled us rotten. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. Seventy-four percent of us...
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How My Bad Email Advice Almost Ruined a Friendship
Dealer Refresh’s Blog A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his...
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Negative SEO – It’s Real And You’re Likely A Target
Dealer Refresh’s Blog One of the biggest headaches for digital marketing agencies is trying to stay up to date with what is happening with Google’s search algorithms. As a full service digital agency...
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Third Party Automotive Leads Are Like Tainted Wine
Dealer Refresh’s Blog I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the...
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Negative SEO – It’s Real And You’re Likely A Target
Dealer Refresh’s Blog One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing...
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Mobile Email Click-to-Open Rate Improves [Photo]
Dealer Refresh’s Blog According to a recent study by Yesmail [download], mobile click-to-open rates are on a rise. With an 8.5% quarter-over-quarter increase to 13.7%, mobile’s click-to-open was only...
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Phoning It In From Facebook’s News Feed: Local Awareness Ads Are Now Available
Dealer Refresh’s Blog Facebook’s News Feed is about to get more efficient and helpful. Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local...
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Cox Automotive to Buy Dealertrack
Dealer Refresh’s Blog In a $4 Billion cash deal, Cox is adding Dealertrack’s entourage of automotive software solutions to its already existing entourage of automotive software solutions – making Cox...
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Happy Father’s Day from DealerRefresh
Dealer Refresh’s Blog This article was found on http://www.dealerrefresh.com/
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Why your BDC Manager Can’t Be Your Administrative Assistant
Dealer Refresh’s Blog Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else....
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