Email IS Your Biggest Loss of Business
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email...
View ArticleEmail is your biggest loss of business
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email...
View ArticleDealerTalk conference in Toronto
I’m really excited to announce that Kijiji Autos is hosting their first annual dealer conference just north of the border in beautiful Toronto, ON. DealerTalk takes place on March 7th at the brand new...
View ArticleDale Pollak VS Google at DSMC
Latest HOT Discussion in the Forum Dale Pollak takes on Google (representative) Yago, one of our most active DealerRefresh community members recorded a session using his iPhone at DSMC. The session is...
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Latest HOT Discussion in the Forum Dale Pollak takes on Google (representative) Yago, one of our most active DealerRefresh community members recorded a session using his iPhone at DSMC. The session is...
View ArticleTouching Your Customer
Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per...
View Article6 Reasons Your Dealership Does NOT Need A CRM
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is...
View ArticleAppointment Display Board For Your Dealership
Latest HOT Discussion in the Forum Appointment Display Board? Appointment display boards at the dealership not only exudes professionalism but gives the potential client that “good feeling”, something...
View ArticleBuying A Car an Infographic and Some Important Stats
According to a recent study by Lab42, the top four frustrations in the vehicle purchasing process are, dealing with salespeople, finding the right vehicle, the time spent on the process and...
View ArticleBuying A Car – Infographic
According to a recent study by Lab42, the top four frustrations in the vehicle purchasing process are, dealing with salespeople, finding the right vehicle, the time spent on the process and...
View ArticleSocial Media – 30,000 Times Per Day
U.S. talk about their auto purchases on average 30,000 times per day On a daily basis your friends and family take to social media for advice on just about anything. Think about how many times a day...
View ArticleTraining the Director of First Impressions
Dealership Phone Receptionist Training or what I like to call, The Director of First Impressions. Training the Director of First Impressions is a post from: Internet sales manager training
View ArticleSEO VS SEM (Google) Infographic
FREE Clicks (SEO) Becoming More Costly? If you happen to be one those folks who clicks on the first search results listing on page one of Google, you’re in good company. The majority, in fact, click on...
View ArticleThat Could Be Me: Moving Beyond the WIIFM Principle
Honor the Sacred WIIFM For decades now, salespeople have been trained to honor the sacred WIIFM Principle (What’s in it for Me?) in everything they do. The rationale being that the more a salesperson...
View ArticleWhat’s YOUR Persona?
Century Interactive is on the 7th floor of a cool office building in Dallas, TX. To our right, as we look out, is Downtown Dallas. To our left, and no more than a pitching wedge away, is a bustling...
View ArticleQR Codes – Are We Still Talking About’m? YES!
By the year 2016 it is expected there will be over one billion smartphone owners, ready and able to shop, browse, research, click, text, post and scan. And, scan they will, according to Pitney Bowe’s...
View ArticleThe Wrong Fight Against SEM
Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play. Picking a Fight Against Paid Search A great discussion broke out on...
View ArticleBob Lefsetz On Buying A Car
For years I’ve been following this guy Bob Lefsetz (after Alex turned me onto him), I love his pointed articles and the insight he offers into the music industry. Since the majority of the time...
View ArticleChip Perry Leaves AutoTrader.com
This morning, AutoTrader.com announced the departure of Chip Perry as Chief Executive Officer of AutoTrader Group. Chip Perry Leaves AutoTrader.com He was AutoTrader.com’s first employee in 1997. Since...
View ArticleeDEALERSUMMIT Minneapolis – Dealers Register 50% OFF
Join eDEALER SUMMIT on April 10, 2013 in Bloomington, MN Kick off the selling season with all the tools to be successful! Join us for the Minneapolis eDealer Summit at the Hilton Minneapolis/St.Paul...
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