In Defense of the Animated GIF
Engaging and Fun Animated Gifs A Simple Overlooked Technique – Yet so Effective Last week, Google+ announced that you can use animated gifs for your profile photo, and provided some search results on...
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Why Would Anyone Buy a Car From Your Dealership – Really?
We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it? Why Buy A New Vehicle...
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Why Buy A New Car From You
We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it? I love working with car...
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Where Did the Dates Go on Google Reviews?
A brief, but pointedly confused, open letter to Google. Dear Google, We, local, online marketers do love you. You have brought us great innovation in organizing the world’s information. You have...
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Cars.com Ranked Highest Third-Party Automotive Website
Congrats to @dealeradvantage @carsdotcom – Ranked Highest Third-Party Automotive Website by J.D. Power and Associates dlrfr.sh/11sNf25 — Jeff Kershner (@dealerrefresh) April 4, 2013 Cars.com Ranked...
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GM Introduces the SalesAssistant App for Android and iOs
GM Introduces the SalesAssistant App for Android and iOs We’ve had several discussions around the use of iPads and tablets at the dealership… iPads in Dealership Best iPad idea or use at the dealership...
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Participate in the Internet Ninja Warrior Contest and Win $1,000
ARE YOU AN INTERNET NINJA WARRIOR…OR A 90 LB. WEAKLING? If you’re a Internet Warrior, you could WIN $1,000!! Read below to find out how. The first response to a lead can be the difference between...
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Change: The Comfort of Constant
How does your dealerships adapt to change? Recently, the wife took the kids for a small spring-break vacation before school started back up. Me and the pooch had the house to ourselves for a while....
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What Your Toddler Can Teach You About Differentiating Your Dealership
Dealer Refresh’s Blog Four-year-old Martina is about to teach you a lesson. You: Martina, it’s time for bed, sweetie. Martina: Why? You: Because you’ve had a long day and you’re going to be getting...
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Custom Content: A Conversion Machine
Dealer Refresh’s Blog How to track the influence of custom content Last year I wrote a number of articles on how to setup Google Analytics Multi-Channel Sales Funnels (MCSF) to track assisted...
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Internet Lead Response Best Practices Webinar – Video Recording
Dealer Refresh’s Blog Are You an Internet Ninja Warrior…or a 90 lb. Weakling? The recorded webinar isn’t a short one. Matter of fact, it’s 1 hour and 56 minutes long. But for anyone looking for great...
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Facebook Graph Search…What Next?
Dealer Refresh’s Blog Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is...
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AutoTrader.com Buys Haystak
Dealer Refresh’s Blog I hear of another semi large acquisition by AutoTrader.com – right before #DD14 – any guesses? — Jeff Kershner (@dealerrefresh) May 6, 2013 AutoTrader’s VinSolutions to Acquire...
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The Best Leads Your Store Will Get Tomorrow
Dealer Refresh’s Blog Damn you 2008! Real change is happening out there. It’s subtle and it’s taking years to play out so it’s hard to see, but it’s very real and it all traces back to 2008. Let’s go...
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Digital Dealer 14 Review with Kevin Frye
Dealer Refresh’s Blog Sean Stapleton, Kendall Billman, Jessica Wyler, and Kevin Frye enjoy Digital Dealer 14 Our Annual Digital Dealer 14 Review with Kevin Frye That’s right – I’m one Tough Mudder!...
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Digital Dealer 14 Review with Kevin Frye
Dealer Refresh’s Blog Sean Stapleton, Kendall Billman, Jessica Wyler, and Kevin Frye enjoy Digital Dealer 14 Our Annual Digital Dealer 14 Review with Kevin Frye That’s right – I’m one Tough Mudder!...
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Ten Imminent Google SEO Changes
Dealer Refresh’s Blog Stop what you’re doing and watch this video from Google’s Matt Cutts. It isn’t often we’re given the opportunity to hear about what changes are coming in updates. Google’s Ten SEO...
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Brand Transition Notes: A Google Timeline
Dealer Refresh’s Blog As you might have heard, we’ve been busy here in the land of Oz. On April 1st, 2013, Suzuki of Wichita became Subaru of Wichita, which meant we had a lot of switching to do. In...
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Are You Seeing a Decline in Dealership Website Lead Conversions?
Dealer Refresh’s Blog Latest HOT Discussion in the Forum What Percentage Did Your Website Leads Drop Comapred to This Month Last Year? From various discussions with various people from various...
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The Beauty of Surprise
Dealer Refresh’s Blog My first gig out of college was selling for a major alcohol distributor in Dallas. I hustled wine to convenience and grocery stores across the city. Lots and lots and lots of...
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