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The Three Stages of Social Media
Dealer Refresh’s Blog This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about...
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The Pros and Cons of Using YouTube at Your Dealership
Dealer Refresh’s Blog Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s...
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Google Digital Summit at Mountain View
Dealer Refresh’s Blog Before we know it we’ll be learning from leading automotive industry minds alongside leading Google minds right on Google’s Mountain View campus. Unbelievable. For the second...
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Your Summer Mobile Snapshot at the Dealership
Dealer Refresh’s Blog Apps. The tidal wave continues: In Q1 of 2013 13.4 billion apps were downloaded according to figures from Canalys. This number is up 11% from Q4, 2012. Apple and Android now...
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Instagram Video: Curtains for Vine?
Dealer Refresh’s Blog Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious...
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Cobalt Delivers A Personalized Consumer Experience Online
Dealer Refresh’s Blog Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium...
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We Don’t Need Car Dealerships (?) #Tesla
Dealer Refresh’s Blog Dear Mr. Local Dealer, No one likes you. Sincerely, Tesla Motors If Tesla Motors had their way you’d be out of a job and tech-savvy shoppers would be buying their next Model S off...
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Digital Summit 2013 at Google Review with Kevin Frye
Dealer Refresh’s Blog I huge thanks to Kevin Frye for taking the time this weekend to give everyone a his view of this years Digital Summit on Mountain View. DealerRefresh was once again a proud...
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Digital Summit 2013 at Google Review with Kevin Frye
Dealer Refresh’s Blog I huge thanks to Kevin Frye for taking the time this weekend to give everyone a his view of this years Digital Summit on Mountain View #Google that DealerRefresh helped sponsor....
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Digital Summit at Mountain View Happenings #DSMV13
Dealer Refresh’s Blog …..WE WERE AT GOOGLE! Google. It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how...
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Authenticity for Car Dealers: Engaging Generation C
Dealer Refresh’s Blog In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions...
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Live Chat Helps Them Sell Cars – CAO Annual Survey
Dealer Refresh’s Blog Contact at Once conducted its annual survey and, surprising to not many, chat is where it’s at. Why you’re missing out on potential sales when you don’t have chat: 7 in 10 say...
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Live Chat Helps Them Sell Cars – COA Annual Survey
Dealer Refresh’s Blog Contact at Once conducted its annual survey and, surprising to not many, chat is where it’s at. Why you’re missing out on potential sales when you don’t have chat: 7 in 10 say...
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Does your Dealership Emanate THE Vision?
Dealer Refresh’s Blog Few people know what they want. Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision. I have just finished Fast Company’s...
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Is This the Beginning of the End for TrueCar
Dealer Refresh’s Blog TrueCar has had a roller coaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as...
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Should Dealership Map Views Be Counted as a Conversion?
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall...
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An Extreme Close-Up on Your Digital Channels. Schaaaawinggggg!
Dealer Refresh’s Blog Some people think they’re rock stars when it comes to digital marketing, and I’ll admit— I’ve met a handful of them over the last several years. But sometimes people who think...
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Top 10 Reasons to attend DrivingSales Executive Summit
Dealer Refresh’s Blog Ready to take your dealership up a notch (or, two)? Here are the top 10 reasons you NEED to attend this event: 10. Search Marketing master Danny Sullivan. Learn from the source...
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VinSolutions Updates Their Websites To Boost SEO
Dealer Refresh’s Blog I have to give VinSolutions credit for listening to their customers and industry consultants to improve their website platform in regards to SEO. Recently I sent VinSolutions a...
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11th Reason to Attend #DSES – Driving Sales Executive Summit
Dealer Refresh’s Blog Aaron Wirtz gives us the breakdown on his breakout! A fairly standard preview of Aaron Wirtz’s Breakout section at the 2013 Driving Sales Executive Summit, entitled “Befriending...
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