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Spray’n Pray Direct Mail Marketing – DealerRefresh Cartoon
Dealer Refresh’s Blog Spray’n Pray Direct Mail Marketing – DealerRefresh Cartoon is a post from: Internet sales manager training This article was found on http://www.dealerrefresh.com/
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AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September...
Dealer Refresh’s Blog With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular...
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How to Get More Of Your Dealers Mobile Emails Opened
Dealer Refresh’s Blog Emails opened on mobile devices are now surpassing webmail and desktops Here are some recent stats from Litmus for March of 2013: 25% of emails were opened through Webmail (Gmail,...
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Facebook Testing Ads, Reviews, Drilling Down Search
Dealer Refresh’s Blog Facebook has been very busy lately- figuring out how to monetize Graph Search, while improving its functionality. The process of monetizing Graph Search comes as a welcome...
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Four Appointments Sales People Should Set to Sell More Cars
Dealer Refresh’s Blog Far too many salespeople wake up every morning with the mindset that they have to sell a car. This is wrong. They instead need to wake up saying “I need to set four...
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And, The Surprise a Customer Best Idea Contest Winner is….
Dealer Refresh’s Blog Surprise! The person in front of you paid for your Starbucks! Your new salesperson wrote a blog about Truck Month! Your kid just got a scholarship! (Score!) Maybe those won’t...
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The Competition Becomes Counterproductive – DealerRefresh Cartoon
Dealer Refresh’s Blog The Competition Becomes Counterproductive – DealerRefresh Cartoon is a post from: Internet sales manager training This article was found on http://www.dealerrefresh.com/
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Location Targeting: Engaging the mobile car shopper when the timing’s right
Dealer Refresh’s Blog Remember those Apple iPhone ads for Siri? “Siri, remind me when I get home to take out the trash”. Admittedly Siri has had her bad PR as of late – more useful as a tool to raise...
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Cars.com Re-targeting Program – What do you think?
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Re-targeting and Cars.com version of Re-targeting Hello, I’m wondering how much money everyone spends on re-targeting Some of you may be paying...
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Google quietly served the final death-blow to Adobe Flash
Dealer Refresh’s Blog Google quietly served the final death-blow to Adobe Flash – no mobile site, no dilly! http://t.co/mEPloiA6uy — Jeff Kershner (@dealerrefresh) June 13, 2013 Google quietly served...
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Why Millennials Aren’t Buying Cars – with Lindsey Kirchoff
Dealer Refresh’s Blog Why Millennials Aren’t Buying Cars from Lindsey Kirchoff A community member asked me yesterday where they could find some great information and research around GenY and...
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As The Dust Settles From The Social Media Whirlwind…
Dealer Refresh’s Blog As The Dust Settles From The Social Media Whirlwind, Car-Selling Strategies Emerge It’s hard to call the changes that have happened in automotive social media over the last five...
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How to Hire Great Salespeople
Dealer Refresh’s Blog Great salespeople deficit? I give our industry a D+ when it comes to the hiring process and a frequent complaint right now is “I can’t seem to hire good salespeople.” Joe Webb...
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Instagram Video: Curtains for Vine?
Dealer Refresh’s Blog Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious...
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Instagram Video: Curtains for Vine?
Dealer Refresh’s Blog Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious...
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Dealership Website “Call To Action” – Get Your Instant Price Quote
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Get Your Instant Price Quote!! I came across this get an instant price option on a dealer website and decided to check it out. Was not sure what...
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How to Reach the Mobile, Millennial Buyers
Dealer Refresh’s Blog How to Sell to Younger The Generation Using Mobile Both your current and future buyers are mobilized. Almost the entire millennial generation will have mobile phones by the end...
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Why Women In Auto Rock – A Case Study
Dealer Refresh’s Blog “We need more women in the auto industry!” We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant...
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The Right Question of the Right Person at the Right Time: A Reflection
Dealer Refresh’s Blog Alec (L) and Kasey, Filling Out New Hire Paperwork About a month ago, my friend Alec reached out to me in a private Facebook message. “I feel like a clot for asking,” he began,...
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A Critical Email Marketing Update for Yahoo!
Dealer Refresh’s Blog What Are You Doing With All Those Yahoo Email Addresses? In looking at the percentage of Yahoo! email addresses dealers obtain, Yahoo is always in the top three and usually at the...
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