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What Makes the ULTIMATE Dealership Website VDP?
Dealer Refresh’s Blog I apologize to Dave Page and Dennis Galbraith for hijacking some discussion around an article Dennis wrote for their company blog titled “The Ultimate Vehicle Details Page”. I...
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Has the VDP become a “Lead Whore”?
Dealer Refresh’s Blog I apologize to Dave Page and Dennis Galbraith for hijacking some discussion around an article Dennis wrote for their company blog titled “The Ultimate Vehicle Details Page”. I...
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Apple CarPlay, Google, and the Future of in-car Technology
Dealer Refresh’s Blog The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and...
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Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life
Dealer Refresh’s Blog “Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re...
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New Car Photos – Performance Stats and Ideas
Dealer Refresh’s Blog Latest HOT Discussion in the Forum New Car Photos – Performance Stats & Ideas I wanted to share this with the DealerRefresh community. As a few articles/studies (like the...
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Carfax Introduces “New” Used Car Listing Website
Dealer Refresh’s Blog If you’re not already aware, Carfax announced a few days ago they were set to shake up the industry a bit and “revolutionize online car shopping with vehicle history search”....
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This One Simple Tip WILL Increase Your Sales – Tomorrow!
Dealer Refresh’s Blog Do your salespeople need to be a little more….BUELLER? Immortalized for living one of the most id-centric, free-wheeling days on film, Ferris Bueller is an icon of ‘living the...
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J.D. Power Teams with DealerRater
Dealer Refresh’s Blog What happens when a leading online dealership review website joins forces with one of the largest market research companies in the world? The leading destinations for the Voice of...
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4 Ways You Can Instantly Increase Your Dealerships Email List
Dealer Refresh’s Blog Are you using these 4 ways to capture more customer email addresses? As you may know, I’m a big proponent of dealership newsletters as a way to maintain long term relationships...
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4 Ways You Can Instantly Increase Your Dealerships Email List
Dealer Refresh’s Blog Are you using these 4 ways to capture more customer email addresses? As you may know, I’m a big proponent of dealership newsletters as a way to maintain long term relationships...
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Best Brand for Internet Response Goes To…
Dealer Refresh’s Blog If you’re in the market for a Land Rover, Porsche or Lexus your experience was likely better than those who were shopping for a Chevrolet, Scion or Mini. Why? Recently, Pied Piper...
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Best Brand for Internet Reponse Goes To…
Dealer Refresh’s Blog If you’re in the market for a Land Rover, Porsche or Lexus your experience was likely better than those who were shopping for a Chevrolet, Scion or Mini. Why? Recently, Pied Piper...
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4 Content Marketing Boosters
Dealer Refresh’s Blog Content creation and consumption is going to hit an all time high this year. If you’ve already gotten into the groove of creating and sharing content then you’re right on time...
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Do You Use Custom Email Stationary?
Dealer Refresh’s Blog Latest HOT Discussion in the Forum Has anyone created or had someone create custom email stationery for their dealership. I want to create a piece of html stationery that has...
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How to attract Gen Y sales people
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Hi everyone, 1st time posting here! Phone Ninja, I went to your class at NADA in New Orleans just a short while ago. Enjoyed it. I am trying to...
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Revolutionary CRM Tool Enters Market
Dealer Refresh’s Blog Single and ready to mingle? Finding your perfect partner in today’s Internet era is a whole new venture. You have seen the endless commercials for dating sites like Match.com,...
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Are You Ready for the Mobile Shopper?
Dealer Refresh’s Blog In 2013, almost 200 million tablets were sold and smartphone ownership exceeded 58% across the nation. Consumers are quickly moving to cross-platform browsing, accessing...
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2014 Mobile World Congress Recap
Dealer Refresh’s Blog An amazing demo of their mobile solution Picture two young men, sitting in wheelchairs next to each other. Their body movement restricted by a severe mental/physical handicap....
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An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships
Dealer Refresh’s Blog Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or...
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Social Media’s Greatest Strength is the Data that Few Dealers are Using
Dealer Refresh’s Blog This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about...
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