Clik here to view.
Car Dealer Sues Customer Over YouTube Repair Video
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Unhappy customers with a platform can create challenges for any business. Unhappy customers with cameras and YouTube access can create a few...
View ArticleClik here to view.
The Lost Art of Listening
Dealer Refresh’s Blog Do you remember the last time you were at a business and really had the warm and fuzzies, and a faith in humanity restored moment? Maybe it was at your kid’s last birthday party,...
View ArticleClik here to view.
Mobile Apps Continue to Dominate the Mobile Web
Dealer Refresh’s Blog The average consumer is now spending a staggering 18.9 hours per week on a mobile device. New data reveals: Your customer is on a smartphone. They are primarily using apps. Apps:...
View ArticleClik here to view.
Dealership Showroom Traffic vs. Internet Leads?
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Showroom Traffic vs. Internet Leads? I was hoping the DealerRefresh community could help with some insight on this and maybe additional data...
View ArticleClik here to view.
5 Conversion Goals Dealers Should Be Using
Dealer Refresh’s Blog As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling More Cars! With all the information Adwords, Google...
View ArticleClik here to view.
Cool Used Car Merchandising Infographic
Dealer Refresh’s Blog Used Car Merchandising Infographic from Ed Brooks This article was found on http://www.dealerrefresh.com/
View ArticleClik here to view.
5 Dealership Website Conversion Goals You NEED
Dealer Refresh’s Blog 5 Key Google Analytics Goals you NEED to set up! As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling...
View ArticleClik here to view.
My entire dealer group just canceled Cars.com…Wanna Know Why?
Dealer Refresh’s Blog Latest HOT Discussion in the Forums My entire dealer group just canceled Cars.com… We’re only 7 dealerships, but are one of the largest in New England. This is big for us because...
View ArticleClik here to view.
Digital Dealer 16 Review with Kevin Frye
Dealer Refresh’s Blog Do not stop. Do not pass Go. Do not collect two hundred dollars. Go directly to Digital Dealer 16 in Atlantic City! Kevin Frye, Mike Roscoe, and Alex Jefferson That’s right, many...
View ArticleClik here to view.
It Takes a Dealership to Raise a Social Media Presence
Dealer Refresh’s Blog This is the last part in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not...
View ArticleClik here to view.
New Report: Powerful Positive Reputation Equals More Leads
Dealer Refresh’s Blog A recent Datium and DealerRater study has just announced consumers are 90% more likely to visit and 5.3 times more likely to submit a lead to a dealership with positive reviews....
View ArticleClik here to view.
Facebook Organic Reach Declining
Dealer Refresh’s Blog According to recent research, despite the disappointment and finger pointing that followed the December algorithm change announcement by Facebook, organic reach was already on the...
View ArticleClik here to view.
Conference Recap: Dealer ThinkTank Chicago
Dealer Refresh’s Blog This post was originally written by Bill Havican, on his blog. Bill, thank you for sharing your experiences with the DealerRefresh community! – The Dealer ThinkTank Team. I...
View ArticleClik here to view.
Do you give Trade-in Values Online
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Are you willing to give figures on a trade-in to an online shopper? I am shopping right now and submitted my car info to a dealer and the guy...
View ArticleClik here to view.
5 Ways to Personalize Your Emails
Dealer Refresh’s Blog 5 Ways to Personalize Your Emails Relevance is one of the key reasons people subscribe to emails. They want information that is going to be specific to them and their situation....
View ArticleClik here to view.
Increasing VDP Views with Dealer Reviews – On Cars.com
Dealer Refresh’s Blog Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news...
View ArticleClik here to view.
6 Social Media Myths Debunked – Shocking!
Dealer Refresh’s Blog It’s Friday and, chances are, you’re ready to tackle the weekend… Yard work, no problem, errands, no problem, kids have activities all over town, you got it covered. Productivity...
View ArticleClik here to view.
Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value
Dealer Refresh’s Blog In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital...
View ArticleClik here to view.
Install a ‘Runaway Truck Ramp’ Today
Dealer Refresh’s Blog I was relocated several years ago and made countless drives back and forth from Atlanta to St. Louis for the holidays to see family. My favorite part of the drive was Hwy 24 about...
View ArticleClik here to view.
Inactive Emails Can Lower Your Results by 40%
Dealer Refresh’s Blog Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing...
View Article