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Mobile: It Changes Everything [Slide]

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Get your week started with some insightful slides around mobile. Benedict Evans from 16z’s shares HOW and WHY mobile changes everything. We have and have had (and will have many more) great discussions around mobile and it’s effect on our industry in particular.

Slide 25 – “Half of all time spent online, in the USA is in Smartphone Apps”. But does a dealership need a Mobile App? We’ve had this debate many times over.

As for mobile traffic alone, here’s a screen shot from just over 5 years to a Toyota dealers website…

mobile analytics 2010

and here we are at its latest…

Car Dealer Mobile Traffic

 


This article was found on http://www.dealerrefresh.com/


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