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We can thank Joe Webb for yet another contribution to the DealerRefresh Cartoon Series. Have you ever been an employee of the month at the dealership? What does it take to make it? Not quite the same, but there’s a billboard on the main street of my town that one of the local dealerships sponsors. They often use the space to highlight and promote their Salesmen of the Month. I’ve seen quite a few dealers do this over the years, from billboard to newspapers. I often wonder what the dealer thinks they’re getting in return for placing their Salesmen of the Month on a huge consumer facing billboard. What exactly goes in to determining a Salesmen of the Month? Uhhhh – whoever had the most sales, or gross (maybe a combo of both)? That’s usually how it was at any dealership I worked at or consult with. I question, what’s the average person think to themselves when they see a Salesmen of the Month plastered all over a huge billboard? Are they like “He looks like a nice person, I think I’ll go buy a car from him” or maybe it’s more like “He must be their slyest snake – I’ll stay away from him”. Next time you see a Salesmen of the Month on a billboard and you’re in the car with someone that’s NOT in the industry, ask them what they think. I’m in no way against highlighting and promoting your people. I believe it’s a great idea and a great motivator. BUT the question is, what determines your Salesmen or Saleswomen of the Month? The Transparent Employee of the Month – A DealerRefresh Cartoon Series |
This article was found on http://www.dealerrefresh.com/
