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Why your BDC Manager Can’t Be Your Administrative Assistant
Dealer Refresh’s Blog Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else....
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Study: What Digital Drivers Want
Dealer Refresh’s Blog A recent study by Accenture revealed what Digital Drivers Want: The Automotive Industry Digital Survey yielded the following key findings: Fifty-four percent want information...
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Mobile: It Changes Everything [Slide]
Dealer Refresh’s Blog If you can’t see this slideshow in your RSS reader or email, then click here. Get your week started with some insightful slides around mobile. Benedict Evans from 16z’s shares HOW...
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The Transparent Employee of the Month [Photo]
Dealer Refresh’s Blog We can thank Joe Webb for yet another contribution to the DealerRefresh Cartoon Series. Have you ever been an employee of the month at the dealership? What does it take to make...
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Lexus Creates Real Hoverboard
Dealer Refresh’s Blog But, will it be as cool as this one: This article was found on http://www.dealerrefresh.com/
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Dealer Refresh’s Blog “” @@dealerrefresh This article was found on http://www.dealerrefresh.com/
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Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who...
Dealer Refresh’s Blog Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane....
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Tesla Dead Last in Dealer Experience
Dealer Refresh’s Blog Long Live the Dealership? YES! Despite his marketing and public relations NASA-level genius status, Elon Musk can’t compete with dealerships. According to a customer study by Pied...
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How Loyal Are Your Leads?
Dealer Refresh’s Blog When a customer lead switches to another vehicle make, which one is it? By the time your dealership receives a lead (online form fill) on a used vehicle, that customer has...
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Seven “MUST ASK” Questions Regarding Your Dealership’s Data
Dealer Refresh’s Blog When I speak with dealers, CFOs, CEOs and legal counsel for major dealer groups, these are the questions that arise most frequently: Do you have the visibility of where your data...
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A Dark Cloud Over the Dealership Industry
Dealer Refresh’s Blog The dark cloud over the dealership industry has got to be one of the most fascinating studies in business psychology ever. About 4 weeks ago, I’m havin’ a beer at a house party at...
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Can You Personalize Content for Conversion?
Dealer Refresh’s Blog As a ( *cough* using the term loosely) runner, I’ve visited my fair share of running websites. One in particular always has this pop up asking me if I want to download their...
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Content Parity: Moving Toward the One Web Concept
Dealer Refresh’s Blog Consumers have shifted their device preference, but not their content preference. Although the percentage of keyword searches and site visits coming from mobile devices has...
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Car Buyers Getting Older and Richer
Dealer Refresh’s Blog What do 51.7 and $80,000 have in common? That’s the age and median income of today’s average car buyer according to a recent Automotive News article. The fact they’re older and...
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