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How to Install Your CRM Lead Values into Google Analytics
Dealer Refresh’s Blog PART II: Getting your lead source values from your CRM Internet Lead Provider report into Google Anayltics. For Part 2 of this Tip You’ll need to have the Internet Lead Provider...
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Embracing Your Friendly Neighborhood Dealer Website Add-Ons
Dealer Refresh’s Blog At one point, I was J. Jonah Jameson. When I left the dealership world and hit the vendor side over seven years ago, I learned from necessity that website add-ons were not a good...
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Media Readiness at the Dealership
Dealer Refresh’s Blog Subaru of Wichita has been in the news a lot lately, and each encounter has reinforced the importance of our state of media readiness as a dealership. So, now that we have a...
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Responsive Dealer Websites: More than a Buzzword
Dealer Refresh’s Blog In my years working for a dealer website provider, I was often tasked with keeping up with the latest trends in website design, particularly how they pertained to their value from...
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Are You Ignoring this Godzilla-Sized Email Trend?
Dealer Refresh’s Blog Mobile continues to take over the world. Here are some recent stats on email marketing and how you can apply them to improve your marketing results. Litmus.com reported that the...
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Google’s 200 Ranking Factors – The Complete List
Dealer Refresh’s Blog While it would be great to have an official list of everything that helps and hinders a website’s ranking, Google doesn’t exactly give out that information, “officially”. But,...
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Keeping a Work-Life Balance – Michael Hyatt Shares 3 Vital Aspects of Balance
Dealer Refresh’s Blog “Life is like riding a bicycle, to keep your balance you must keep moving” - Albert Einstein In the HBO series True Detective, in episode 3, Marty (Woody Harrelson) was having a...
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Life is like riding a bicycle, to keep your balance you must keep moving –...
Dealer Refresh’s Blog In the HBO series True Detective, in episode 3, Marty (Woody Harrelson) was having a slight break down where he explained that “he felt like Wile E. Coyote, running off a cliff,...
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A Fresh Look at Segmentation and the Consequences to Dealer Marketing
Dealer Refresh’s Blog Although most dealers don’t perform formal market segmentation analysis, the vast majority understand and use some form of segmentation. While there is value in a more formal...
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Elevate Your Email Performance With Video
Dealer Refresh’s Blog Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on...
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Why Mobile-only Shoppers are Changing Car Sales
Dealer Refresh’s Blog If you had to guess, how big would you say your dealership’s showroom is? Somewhere in the neighborhood of 15,000 or 18,000 square feet, maybe bigger? The front façade is probably...
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“I’ve NEVER Had a Computer”
Dealer Refresh’s Blog Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor...
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“I’ve NEVER had a computer”
Dealer Refresh’s Blog Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor...
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Reducing Your AdWords Cost per VDP View
Dealer Refresh’s Blog Dealers are spending more money each year on Google AdWords campaigns. AdWords can be a very effective way to connect dealers with in-market shoppers. With budgets increasing, I...
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2 Strategies to Reduce Your AdWords Cost per VDP View
Dealer Refresh’s Blog Dealers are spending more and more money each year on Google AdWords campaigns. AdWords can be a very effective way to connect dealers with in-market shoppers. With budgets...
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How Negativity in Adwords Can Yield Positive Results
Dealer Refresh’s Blog The challenge of using Adwords and other SEM interfaces can be quickly dismissed once one realizes the incredible possibility of positive results. There are many great educational...
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Defining A Hierarchy Of Automotive Digital Marketing Responsibilities
Dealer Refresh’s Blog As larger dealer groups allocate more internal resources to manage their digital marketing investments, our industry needs to discuss roles and responsibilities for digital...
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The Exit to the Sale: It’s No Longer a Road
Dealer Refresh’s Blog The Road to the Sale is DEAD! This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If...
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Are VDP Views the Cause or the Effect of Better Digital Marketing?
Dealer Refresh’s Blog Ever since the rise of websites as a virtual showroom rather than the online billboards they started as in the beginning of the digital age, there has been a correlation between...
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Leave the Screen Open: How to Deliver Screen-Friendly Experiences
Dealer Refresh’s Blog I found myself squinting at the letter “N”. That’s all I could see after I pinched and zoomed in on one guitar after another on the musicians’ gear website that appeared on my...
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