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AutoTrader’s Social Media Survey is a Total Sham
Dealer Refresh’s Blog They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader’s recent “study” about car shopping habits, it’s not just a matter of...
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HTTPS Everywhere: What it Means for Your Dealership
Dealer Refresh’s Blog Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword...
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HTTPS Everywhere: What it Means for Your Dealership!?
Dealer Refresh’s Blog Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword...
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Dealership Average Internet Closing Percentage
Dealer Refresh’s Blog Latest HOT Discussion in the Forums What’s your average closing ratio for Internet Leads? I’ve been working in the Internet Department within a few different Dealerships for a bit...
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Your Mind Is Misleading You: How To Keep It Simple
Dealer Refresh’s Blog You gotta be familiar with the concept of Occam’s Razor… …it’s something I quote often here at String whenever we’re faced with a problem whose solution isn’t immediately obvious....
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5 Blogging Myths and 5 Tips
Dealer Refresh’s Blog Jeff Kershner and I were having a great conversation the other day about why dealers don’t have a blog on their dealership’s website and for the dealers who do, how can they make...
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How Even the Worst of Drivers Can Be Trained To Slow Down
Dealer Refresh’s Blog The best way to change long-term behavior is with short-term feedback. - Seth Godin Government officials have tried long and hard to make streets around schools safer for...
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Round Robin VS Lead Bucket
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Round Robin or Lead Bucket – which is best? Alright folks, it’s 2014, and I haven’t seen this question asked in a while. Are you guys / gals...
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Apple Pay. Is this the Future of Payments?
Dealer Refresh’s Blog Today Apple announced a watch and a new iPhone 6. Most of the headlines you read will be centered around these devices. However, a much bigger focus for the retail industry was...
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Skip the Dealership. Buy Online.
Dealer Refresh’s Blog Latest HOT Discussion in the Forums Skip the Dealership. Buy Online. Saw a TV ad for them so checked it out, anyone know anything about them? I searched the forum but did not find...
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Connected Cars Changing Our Commutes
Dealer Refresh’s Blog The Connected Car movement continues it’s rapid expansion. Our connected lifestyles have changed our personal activities tremendously and the next wave of connectivity will...
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Here’s to you, Sean
Dealer Refresh’s Blog Last month the DealerRefresh community lost a member. Not only a good member, but a freaking great member. Originally, I planned on listing out a few contributions here and there,...
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5 Ways You’re Accidentally Sabotaging Your Own AdWords Account
Dealer Refresh’s Blog You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely...
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Drive Better Digital Marketing Decisions With Geo-Coding
Dealer Refresh’s Blog How Far Are Your Customers Willing to Travel for Your Cars? For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving...
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Digital Dealer 17 Review with Kevin Frye
Dealer Refresh’s Blog Have you seen my Led Zeppelin sweater? It’s made of Kashmir… As I entered Digital Dealer 17 on day one, I was greeted with the sound of Zeppelin’s classic tune “Kashmir”. Ba na...
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Study: Do Consumers Trust Automotive Websites
Dealer Refresh’s Blog LeadiD recently published an infograhic titled, “Do Consumers Trust Automotive Websites”. Naturally, this caught my attention as the words trust and automotive were in the same...
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Is Your Website Alienating Auditory and Visual Learners?
Dealer Refresh’s Blog I normally don’t read a printed newspaper unless I’m traveling on the road and pickup a free copy at the United Club or at a hotel. I prefer to read my news online. I visit...
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The 5 Scariest Things at Your Dealership
Dealer Refresh’s Blog Happy Halloween from DealerRefresh! The Manager’s Desk… Are those last night’s clothes……? The Lot in Summer… Dirty Diapers in a Trade… Snow Drifts… What are the scariest things...
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How Google Works
Dealer Refresh’s Blog This article was found on http://www.dealerrefresh.com/
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Value Build Data Reports Help You Sell More Cars
Dealer Refresh’s Blog If you’ve ever sat through one of my presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to...
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