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Why Dealers Should Protect Their Time More than Anything Else
Dealer Refresh’s Blog At most dealerships in North America, there is a huge gap in the free time available to people in different roles. Some people such as General Managers and eCommerce Directors...
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A Why Buy Is a Must Have!
Dealer Refresh’s Blog “Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.” This is a statement frequently made by Mike Hills, General Manager...
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2 Trainers – 2 Different Views – Which One is Right?
Dealer Refresh’s Blog Latest HOT Topic in the Forums 2 Industry Trainers – 2 Opposing Views – Which do you agree with? I was on Elise Kephart’s DealerOn webinar today. I’ve also seen David Kain do live...
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Oak Lawn Toyota’s SNL Parody
Dealer Refresh’s Blog Check out Oak Lawn Toyota’s SNL Parody – “Keys in a Box”. Fresh, funny, memorable…what do you think? This article was found on http://www.dealerrefresh.com/
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Are all VDP Views Equal?
Dealer Refresh’s Blog Latest HOT Topic in the Forums This article was found on http://www.dealerrefresh.com/
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4 Steps to Being an Essentialist – Learn to Say No
Dealer Refresh’s Blog A few days ago a friend of mine shared an article with me all about being busy. At first I thought, “I’m too busy to read this article, is there a 30 second video?” But, I was...
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What Business Are YOU In?
Dealer Refresh’s Blog A friend of mine from school just took over ownership of a local vehicle service shop. I congratulated him. What an amazing opportunity. I asked him – what business are you in? He...
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Message or NO Message – Which one is it?
Dealer Refresh’s Blog Do you leave a message each time you call…OR do you not?! Which is the right approach? Some recommend leaving a voice message each and every time you call a potential customer....
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Winning the Ground Game
Dealer Refresh’s Blog In politics, just as in life, the devil is in the details. When it comes to winning elections, the difference between victory and failure can come down to a figurative – and...
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Are You Texting Potential Customers from the Dealership
Dealer Refresh’s Blog Latest HOT Topic in the Forums This article was found on http://www.dealerrefresh.com/
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Are You Texting Potential Customers from the Dealership?
Dealer Refresh’s Blog Latest HOT Topic in the Forums This article was found on http://www.dealerrefresh.com/
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8 Essential Attributes Dealer Marketing Pros Need
Dealer Refresh’s Blog Whether you call him/her a Digital Marketing Manager, Web Presence Manager, or something else, you need someone at your dealership to manage the marketing efforts of your...
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This may be why you DO NOT outsource your off hour chat.
Dealer Refresh’s Blog Latest HOT Topic in the Forums Related Posts2 Trainers – 2 Different Views – Which One is Right?Round Robin VS Lead BucketOnline New Car Pricing Myths Debunked – Autotrader.com...
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5 Reasons Video Is the #1 Vehicle Selling Tool
Dealer Refresh’s Blog TV commercials. Billboards. Newspaper advertisements. Direct mailings. Door hangers. A new study by Demand Metric shows why video is better than most all other forms of...
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Is Your Dealership Color Blind?
Dealer Refresh’s Blog We’ve convinced ourselves that an easy way to help a customer select the right vehicle is to narrow down their expectations on price. Once we know their budget, we can show them a...
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Your Dealership’s Digital Marketing Strategy Sucks!
Dealer Refresh’s Blog Well… Maybe “Sucks” isn’t exactly the right word. But, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, I do firmly believe...
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DealerRefresh 2014 Year in Review
Dealer Refresh’s Blog From dumping cold buckets of water on our heads, trying get the words to the song “Happy” out of our heads to shaking our heads at the state of the unhappiness – lost Malaysian...
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Does Response Time Really Matter Much Anymore?
Dealer Refresh’s Blog Latest HOT Topic in the Forums Click here to comment Related PostsDealer Spotlight: Aaron WirtzMessage or NO Message – Which one is it?Are You Texting Potential Customers from the...
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4 Predictions That Will Affect Car Dealer Performance in 2015
Dealer Refresh’s Blog It’s time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer behavior for 2015. This is one of my favorite...
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How Do You Pay Your BDC Staff?
Dealer Refresh’s Blog Latest HOT Topic in the Forums Join the conversation in the forums. This has been a HOT discussion with a LOT of different comments and opinions. And for all you lurkers, you know...
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