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#CALEBvsCANCER Send some positive energy!
Dealer Refresh’s Blog DealerRefresh readers, writers, members, sponsors and even you lurkers… If you’ve been reading DealerRefresh or have been part of our community for any length of time, then you...
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4 Ways to Overcome Content Blockers to Blog More
Dealer Refresh’s Blog I was recently browsing Hubstop and read a great article written by Ann Smarty titled “How to Blog Consistently Without Burning Out.” The article was directed toward bloggers who...
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Google Adds Social Profile Links in Knowledge Graph
Dealer Refresh’s Blog Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again…?...
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Are YOU the Bottleneck?
Dealer Refresh’s Blog In the world of business jargon, the term bottleneck is used to describe a point where one area or process reduces capacity of the whole chain or flow of processes. In the world...
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An Argument for Personalization in 2015
Dealer Refresh’s Blog Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort...
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3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow
Dealer Refresh’s Blog Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get...
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Is Google “retweeting” from non-war with Twitter?
Dealer Refresh’s Blog Latest HOT Topic in the Forums Related PostsDoes Your Dealers Website Use Adaptive Website Technology?The SEO ApocalypseIs Your Dealers SEO Being Hijacked?The Pros and Cons of...
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What metric do you like to track most?
Dealer Refresh’s Blog Latest HOT Topic in the Forums Related PostsElevate Your Email Performance With VideoValue Build Data Reports Help You Sell More Cars“I’ve NEVER Had a Computer”ROCKIN’ Employees –...
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5 Tips to Revamp Your Content TODAY
Dealer Refresh’s Blog So, you’ve got your website. You’ve got your content. You’ve even got a fancy schmancy design to lure in your customers. You think you’re good to go, right? Wrong. How long has it...
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How to Track Email Campaigns with Google Analytics
Dealer Refresh’s Blog Many people don’t realize that there is a lot more to Google Analytics that just tracking your website activity… it’s also a great way to provide you with insights into your email...
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Which One Best Describes Your Dealerships Hiring Process?
Dealer Refresh’s Blog Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team...
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Which One Best Describes Your Dealership’s Hiring Process?
Dealer Refresh’s Blog Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team...
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Organizing Your Custom Website Content To Track ROI
Dealer Refresh’s Blog It is extremely import you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull...
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What Does your Dealerhsip Do With Call Tracking?
Dealer Refresh’s Blog Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In that interview, Alan shared his thoughts...
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80% Appointment Ratios with First Time Phone Shoppers?
Dealer Refresh’s Blog Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In that interview, Alan shared his thoughts...
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Don’t BLOW your First Impression, 5 Tips to Stand Out!
Dealer Refresh’s Blog It’s a proven FACT, the first impression will make you OR break you. So don’t blow it! In the world of online video, the first impression…IS your first frame image. If you’re an...
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TrueCar Sued by Dealers
Dealer Refresh’s Blog Latest HOT Topic in the Forums TrueCar sued by dealers for ‘false advertising’ Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming...
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Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends
Dealer Refresh’s Blog Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. Online reviews continue to grow in importance within the automotive...
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Old Horses for New Horses and Killing the BDC
Dealer Refresh’s Blog When asked today “what is your biggest challenge?”, the vast majority of Dealers will say…“finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea...
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What’s the most annoying thing on your website?
Dealer Refresh’s Blog Latest HOT Topic in the Forums Is there anything on your dealership website that bugs you every time you see it? Do you know what your shopper thinks is the most annoying thing?...
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