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3 Steps to be Ready For Google Mobile Search Update
Dealer Refresh’s Blog April showers might bring May flowers, but April 2015 will be marked by more than a few sprinkles and a tax deadline. According to Search Engine Land and Google’s latest...
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GM’s Shop-Click-Drive – Is it Adding Up?
Dealer Refresh’s Blog GM’s Shop-Click-Drive: Do the Math A recent article in the Wall Street Journal about General Motors’ Shop-Click-Drive initiative shows just how far the automotive industry has to...
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AutoTrader.com Rebrands – Now Autotrader
Dealer Refresh’s Blog AutoTrader.com is now Autotrader. No more ATC? AutoTrader.com is rebranding itself as Autotrader in hopes to better reach consumers by mobile. Wait… so this means we’re no longer...
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Thank our Sponsors! Their support matters.
Dealer Refresh’s Blog Running an online publication and open forum takes quite a bit of work, dedication and moola to keep it running smoothly. If you would have asked me 10 years ago when I started...
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Ugly or Not – Your Face has Persuasive Powers! Who knew?
Dealer Refresh’s Blog It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend....
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What If We Encouraged Excellence In Car Salesmen?
Dealer Refresh’s Blog It’s no secret that the public’s perception of car salesmen is not flattering. You know the image, a sleazy persona clad in gold chains and a plaid jacket. It’s not pretty. Beyond...
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People Want to Talk to People on the Phone
Dealer Refresh’s Blog Adwords recently announced a new call-only campaign that allows dealerships (and other businesses) to promote and encourage consumers to give them a call. With call-only ads, a...
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Latest Forum Topic
Dealer Refresh’s Blog Latest HOT Topic in the Forums *This is almost 2 years old and STILL going strong – what do you think?* While it’s not rolled out to all 50 states, a few have been doing this GM...
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GM’s Shop, Click Drive Program
Dealer Refresh’s Blog Latest HOT Topic in the Forums While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. Check out this video...
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Detailed Guide On Mobile SEO
Dealer Refresh’s Blog This article was found on http://www.dealerrefresh.com/
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Don’t Be Weak Sauce
Dealer Refresh’s Blog That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the...
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Don’t Be A Weak Sauce
Dealer Refresh’s Blog That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the...
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A Fresh Look at Dealership Measurement and Reporting
Dealer Refresh’s Blog To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a...
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Can You Find the Terrible Template?
Dealer Refresh’s Blog If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step...
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What can I say about Dealer Talk 2015?
Dealer Refresh’s Blog Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s? It was a collection of the who’s who of modern music; each concert made your ears...
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Digital Dealer 18 Review with Kevin Frye
Dealer Refresh’s Blog Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was...
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Is that Sales Resume Lying to You? Let’s find out…
Dealer Refresh’s Blog All of us have made hiring mistakes. Lots of them, in fact. STOP! My experience in interviewing automotive sales talent has taught me that the vast majority of hiring mistakes can...
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One Crucial Step to Lead Management: A Professional Volley
Dealer Refresh’s Blog A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot in the Salsa...
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The ONE Must Have Feature You NEED to Advertise – And How!
Dealer Refresh’s Blog CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand....
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TV’s Not Dead. Our Imaginations Are.
Dealer Refresh’s Blog A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in...
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